Desktop and mobile app - for a logistics company

About

The project

Logis specializes in warehousing and transportation, handling 5 million deliveries each year. Known for solving complex logistics challenges, it serves over 30,000 customers.

Our project aimed to boost Logis's efficiency and customer interaction by leveraging its strengths to simplify logistics.

This effort has further solidified Logis as a preeminent leader in the logistics industry, clearly demonstrating our capability to meet diverse customer needs.

Problem

Overview

Before starting the redesign, we identified several challenges that needed to be addressed:

The current design complicates order tracking, making real-time freight updates difficult for users.

Due to poorly organized information, users struggle to find and compare transport options suited to their specific needs.

Lack of effective communication tools within the website for users to contact dispatchers or drivers directly.

Challenging access to historical orders and documents stems from a disorganized archive system.

The website's poor performance on mobile devices limits the ability of users to manage their freight orders on go.

Solution

Overview

To address these challenges, we devised a comprehensive set of solutions:

Implementing a real-time tracking system with an intuitive dashboard that displays the status of orders at a glance.

Designing an advanced search and filter system for easy requirement specification and option comparison.

Integrating a secure messaging system or chat feature that facilitates real-time communication between parties.

Creating a user-friendly document management system with organized archives.

Optimizing the website for responsive, seamless mobile use, facilitating efficient freight order management.

Informational

Architecture

Information architecture (IA) organizes a website or app's content to help users navigate easily and find what they need quickly. It's vital because it improves user experience by making information accessible and tasks straightforward. Effective IA leads to increased user satisfaction and engagement, essential for any digital platform's success.

Creating a well-designed information architecture is essential because it directly impacts how easily users can navigate your website or app and find the information they need. Without it, users may become frustrated or unable to use your services effectively, which can lead to decreased satisfaction and loss of potential business. In essence, good IA ensures that your digital product is intuitive and user-friendly, encouraging longer visits, more interaction, and ultimately, higher conversion rates.

User

Persona

Crafting user personas is pivotal for deeply understanding the target audience. It ensures the product aligns perfectly with users' needs, behaviors, and goals, fostering a solution that truly resonates. This approach not only elevates user satisfaction and engagement but also propels projects towards greater success and growth.

Creating

Wireframes

Wireframes serve as the blueprint for digital products, laying out the structure, layout, and functionality before visual design and content are applied. This foundational step is crucial for aligning the team's vision, identifying usability issues early on, and streamlining the development process, ensuring a cohesive and user-focused final product.

Graphic

Design

This bespoke icon set was crafted to align seamlessly with the identity and brand elements of the logistics company. Each icon, individually designed from the ground up, embodies a unique blend of simplicity and expressiveness, reflecting the company's commitment to efficiency and reliability. Tailored to enhance user interfaces, these icons not only elevate the brand's aesthetic but also enrich the user experience, ensuring clarity and cohesion across all digital touchpoints.

We also created a series of illustrations to visually communicate the core values of reliability and efficiency in logistics. These illustrations aim to convey a sense of trust and timeliness, crucial for users who depend on streamlined and dependable delivery services for their business success. Through engaging and clear imagery, we bridge the gap between complex logistics processes and the user's need for an intuitive and reassuring experience.

Design

System

Project

Summary

The project with Logis, a leader in warehousing and transportation, involved identifying key challenges and implementing innovative solutions to enhance their platform. By focusing on streamlined order tracking, simplified access to historical data, and an improved user interface, we tailored the redesign to meet the complex needs of Logis’s extensive client base.

Post-design, our commitment extended to ongoing support, ensuring the platform’s continuous evolution and alignment with industry demands. This approach underscores our dedication to long-term success and adaptability in the dynamic logistics sector.

Desktop and mobile app - for a logistics company

About

The project

Problem

Overview

Solution

Overview

Informational

Architecture

User

Persona

Creating

Wireframes

Graphic

Design

Design

System

Responsive

Design

Designer

Tooltip

Project

Summary

Design

Tooltip

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