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About

The project

Flower Essence Pharmacy is an online store offering flower essences that assist many people in managing depression, migraines, insomnia, and other issues commonly faced by modern individuals.
The main advantage of the site is an AI chat that helps users quickly choose the necessary essence or a blend of essences. And the subscription provides the opportunity to receive orders within the timeframe desired by the client.

Problem

Overview

Before starting the redesign, we identified several challenges that needed to be addressed:
Existing platforms do not help users choose products according to their needs, which makes users hesitate to make independent choices.
The complexity of the interface makes it difficult for users to access crucial features efficiently.
Users face difficulties in understanding how to use certain essences, if they have any adverse effects, resulting in a negative user experience with the product.
Most platforms lack quick order or subscription options, forcing users to manually track the timely receipt of essences, which is crucial if they must be taken at specific intervals.

Solution

Overview

To address these challenges, we devised a comprehensive set of solutions:
Implementing an AI chat function provides qualified consultations, helping users quickly and accurately choose essences that meet their needs.
In developing the interface, we prioritized simplicity and user-friendly navigation, ensuring logical function placement and prominent display of essential product information.
We added a dedicated section on product usage and implemented product filtering by symptoms and essence types.
We implemented a subscription option for specific products, allowing users to set order frequency and cancel anytime.

Competitive

Analysis

Competitive analysis is a crucial step in the design process, enabling designers to gain valuable insights and inspiration from existing products and services. By studying competitors' strengths and weaknesses, we uncover opportunities for innovation and improvement in their own projects.
This process helps ensure that designs are informed by market trends, user preferences, and best practices, resulting in more effective and engaging experiences for users.

User

Persona

Crafting user personas is pivotal for deeply understanding the target audience. It ensures the product aligns perfectly with users' needs, behaviors, and goals, fostering a solution that truly resonates. This approach not only elevates user satisfaction and engagement but also propels projects towards greater success and growth.

Site

Architecture

Information architecture (IA) organizes a website content to help users navigate easily and find what they need quickly. It's vital because it improves user experience by making information accessible and tasks straightforward. Effective IA leads to increased user satisfaction and engagement, essential for any digital platform's success.

Design

System

A design system is a comprehensive set of guidelines, components, and patterns that establish a unified visual language for a website. Developing a design system is essential for maintaining consistency across the user interface, streamlining the design process, and fostering efficient collaboration between design and development teams.

Responsive

Design

Responsive design is crucial for websites, ensuring optimal user experience across desktops, tablets, and smartphones. Adapting to different screen sizes improves accessibility and usability, boosting engagement and satisfaction. Additionally, search engines favor responsive websites, leading to better rankings and visibility.

Project

Summary

Flower Essence Pharmacy provides a user-friendly interface with features like product filtering by symptoms and essence types, dedicated sections for product applications, and an AI chat for comprehensive consultations. The implementation of a subscription service with customizable order frequencies enhances user convenience even more.
Responsive design ensures seamless accessibility across various devices, improving user engagement and search engine visibility. Overall, this project sets a new standard for online holistic health platforms, seamlessly blending user-centric design with expert guidance and natural remedies.

Design

Tooltip

Adobe Photoshop
Adobe Illustrator
Figma
Dropdown

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